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McDonald's 500 Penn St.

McDonalds Restaurant Fire - Sunday, April 3, 1977

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McDonalds Fire

A still alarm was dispatched at 22:37, for a reported smoke condition in the area of McDonalds, 500 Penn street, Engine 3 and Ladder 1 responded. Arriving on location, the men from those two companies found wisps of smoke on the second floor of the restaurant, but no immediate indication of where it was coming from. Not long after the still alarm, Box 312, 5th and Penn streets, was asked for.

Car 2, First Deputy Chief Merle A. Gerlach, led a crew of men with an inch and a half hose line, throughout the second floor in search of the blaze. On the outside, firefighters could see that the fire was getting progressively worse and attempted to call Gerlach on the radio. The several repeated attempts to reach the first deputy failed. Inside, First Deputy Chief Gerlach opened one of several doors on the second floor. They were immediately greeted with intense heat and smoke.

McDonalds Fire Gerlach then evacuated the second floor of the restaurant. Not long after, a flash over occurred. The flash over had left nothing but the nozzle and the metal coupling of the inch and a half hose line that was brought upstairs. The firefighters working on the roof were also evacuated. In the meantime, Second Deputy Chiefs Charles W. Schaeffer, Jr, and William H. Rehr, III, along with Fire Chief Russell P. Mogel and firefighter Ronald Heller, went to the roof in another attempt to find the fire. Heller told Mogel that the roof was getting spongy and Mogel then ordered everyone off the roof. Just as Mogel climbed onto the ladder to vacate the roof, a ten or more ton air-conditioning unit fell threw the second floor roof to the basement. Fortunately, Gerlach's evacuation saved his crew from injury or death. The collapse sent a shower of sparks into the air and flames lit up the sky.

McDonalds Fire

A second alarm was then requested, and subsequently a third, or general alarm was struck bringing nearly all the City apparatus and several County Units to the fire. Crews battled the blaze on the roof, as well as on the second floor. Two and a half inch handlines were advanced into the building only to be backed out moments later. Master streams were then used to blacken down the flames and the crews would advance again. Plaster wire mesh in the walls and ceilings hampered the efforts of the firefighters in attempting to find and douse the fire. After almost six hours, the fire was finally placed under control at 05:24.

McDonalds FireWell over 100 firefighters were on the scene at one point during the incident and several injuries were reported. One of those injured was Samuel Ninfo, 22, from the Keystone Company. He was carried from the building unconscious and not breathing and was revived on the scene but refused to go to the hospital. He was later pulled from the building a second time, again revived and was this time ordered to be transported.

The fire apparently had started in the duct work, in the rear of the building. It then spread in all directions within the confines of a false ceiling. Several businesses besides the McDonalds Restaurant were damaged in the incident. Included in the destruction were the Beneficial Consumer Discount Company, the Gotham Factory Outlet, Famous Maid, the Gould Dental Laboratory, and the Credit Bureau of Reading and Berks. It was estimated that over $1,000,000 worth of damage was incurred.

McDonalds Fire

Both Robert S. Bialek, the city's building inspector, and City Councilman Charles R. Hawman, agreed after visiting the ruins, that the building was to be razed. The structure was all that was left of the Mansion House Hotel. Thanks to T. Miccicke for this written piece of Reading Fire Department history.